What is SEM?

SEM is generally what people are referring to when talking about Pay-per-click (PPC) or sponsored results in search engines. The way it all works is a business chooses several keywords that have to do twith their business. Then when a search engine user enters the keywords that they chose, the business' ad shows up in the areas marked in red in the screen shot below.

The order in which the ads appear is determined by a bidding system. The business that agrees to pay the highest amount each time their ad is clicked will appear in the highest spot, the business that agrees to pay the least shows up on the bottom. Every other ad falls between these two based on their cost per click bid.

The benefit to this SEM is that you can exert a lot more control over how your ad appears than you can with organic results. You can also do some prospect grooming before they get to your site through strategic wording and placement. Another great benefit of SEM is that your ad isn't just placed on Google's results page, you can also show up on YouTube and thousands of sites all across the web.

Google and Bing allow you to set budgets for your ad spending as well. This helps you get the traffic you want without having to spend more money than you want to. An effective SEM campaign will always include SEO and the two will compliment each other to give you a tremendous boost to your online income.

Silver Lizard SEO can help you create and manage a perfect SEM campaign. Please get in touch with us for an estimate.