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Business Seminars

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Change Your Marketing Luck on Friday the 13th

Change your marketing luckEvery business owner knows that to be successful you have to have good marketing, unfortunately many don't know where to start. This September 13 you can learn how to develop a marketing plan that will work for your business. Two marketing experts will be here to teach exactly what you can do to improve your marketing impact.

September 13, 2013
9:00 am to 3:00 pm
At SWATC in Cedar City, Utah

(view a map)

Morning Session 9:00 am - 10:50 am
Creating a Marketing Plan that Works

Do you have a formal marketing plan for your business? How well do you know your target audience? Learn how to define your ideal target audience using free tools, a little know-how, and some creativity. Figure out your marketshare and how to increase it. You will be provided with a marketing plan template and you will get all the instruction you need to form a bulletproof plan to take your business to the next level.

Lunch Break - Lunch will be provided

After Lunch Session 11:30 am - 1:00 pm
Have Intelligent Fun with Branding and Advertising!

Do you want to know how to create a strong, attention-getting brand? What is your brand anyway? How does your brand drive your prospecting? How do you competitor–proof your clients? Where do you get the best leads? How does a unique brand help you grow your business? How do you effectively advertise on a budget? How do I choose the ideal promotional product?

Answers to these and other questions about your brand and advertising will be covered. Bring your other questions and we'll answer those too!

Final Session
Taking Your Brand Online Successfully 1:15 pm - 3:00 pm

Having your business on-line is a must these days, but just having a website isn't enough, you need a strong web presence. Learn how to increase your sites ranking on the major search engines, how to leverage social media and how to compete with the "big boys" on-line. All the techniques we'll discuss will help drive more traffic to your site and help you convert more visitors to customers. We'll look at several free tools and discuss the the latest trends and techniques. Have a question about SEO or SEM? Ask it in the question answer session.

Cost $30 dollars per person


About the Speakers

Zach Hicken
Zach Hicken

Zach has been involved in marketing since 1998 and is the owner of Silver Lizard SEO, an on-line marketing company. He has created successful campaigns for clients in several countries over a wide variety of industries. As a marketing consultant and coach he has worked with not only large, international companies but also with small mom-and-pop type businesses. His common sense marketing approach coupled with his in-depth knowledge of advertising principles and techniques makes him a great resource and teacher. He is an out-of-the-box thinker often coming up with creative new ways of doing things.

After graduating from SUU Zach decided to make Cedar City his home and is active in local associations and the many festivals and causes in Southern Utah. He and his wife enjoy spending time in the outdoors hiking and rock climbing together. He is an accomplished artist and also enjoys studying a wide variety of topics, including languages, zoology and psychology.


Stephanni Myers
Stephanni MyersStephanni is an accomplished marketing and communications guru. Currently she is co-owner of Xcel Marketing, and honed her marketing skills as an artist, writer and executive at companies such as Stephen Covey and Associates, HBH Enterprises, Mity-Lite, and Xango. With a keen business sense, she excels in crafting strong marketing plans that work. She is a popular marketing mentor and presenter with SCORE in conjunction with the SBA and Zion’s Business Center. She was tasked to take a brand new book, from a then unknown author, and make it a smashing, worldwide success using her own unconventional, revolutionary methods that forever changed the publishing industry. Many years later, The Seven Habits of Highly Effective People by Stephen R. Covey is still a best seller. Along with other hit books, she has promoted products as diverse as fish food, nutritional supplements, medical devices, furniture, promotional products (advertising specialties), seminars, and business services. Currently, she serves as Chairman on the Executive Board of the Southwest Valley Chamber of Commerce (where she was named Business Woman of the Year in 2012) and SCORE. A lover of words, she is the award winning author of two published books and hundreds of magazine articles. She thrives on the challenge of devising a clear, common sense, step-by-step approach to business success that is so effective it makes work fun again.

Stephanni Myers, My Personal Story:

I love the grand adventure of life and my beloved family is essential to my happiness. My dear husband and business partner, Russ, is my best friend and we adore our eight children and twelve young grandchildren. I love to travel and have been blessed to visit amazing places in the world. I love all types of people and the inspiration of a sacred life story. I have about seven and a half lifetimes of my own crazy, unbelievable, unusual --okay, bizarre -- amazing tales, and being from the south, I don’t need a lot of encouragement to share one. I am a voracious reader and writer and I’be published several books and numerous magazine articles. I enjoy nature, gardening, art, natural medicine, hiking, glorious trees, movies (no violence!), music concerts, and laughing until my cheeks hurt. I have a difficult time understanding the concepts of “stranger” or “relax”.